In December 2015, the second workshop of the 'Marketing and Recruitment' working group of the U4 network took place in Uppsala.
The main focus of this meeting was on communication with prospective students. The group brought together those who deal with marketing of the respective universities and those who handle the fruits of their work - student inquiries - on a daily basis. Different perspectives of these two groups on what constitutes communication and what the goals of communication with students are made the discussion very enriching for all the participants.
Marketing vs. expectation management, reactive vs. proactive communication during different phases of the application process, efficient use of online communication channels, best-practices for dealing with inquiries, and availability are just some of the topics that were discussed during the meeting.