When reproduction moves from the private sphere to a medical setting, it gives rise to a whole set of new issues and decisions to be made by lay people. The interdisciplinary Parenthood Research Group was set up in 2011 to conduct an empirical bioethics study about the meaning of genetic and non-genetic parenthood for families using assisted reproductive technologies. One of the aims of the GOA Parenthood project was to identify elements that are considered morally relevant by the (candidate) parents, the known donors, or the children; elements that are new (and potentially) challenging for the way bioethics is currently looking at questions that involve families.